Style Guidelines for Syracuse University Web Sites
The Web is quickly becoming the primary way in which Syracuse University communicates to various audiences worldwide. Therefore, it is essential that Web sites representing the University create an identity that is consistent, clear, and of the highest quality. The style guidelines below are a valuable resource for those who contribute in any way to the Web presence of Syracuse University.
Elements to include on official University web sites
Official Syracuse University web sites are those connected with a distinct unit of Syracuse University. Your visitors should be able to determine at all times that they are visiting an SU-related site. Therefore, all official SU sites should include the following on their homepage:
- The full Syracuse University name
- The Syracuse University seal for digital media
- A prominent link to the Syracuse University homepage, either in the main navigation or as a utility link
Visitors should also be able to find the following information quickly and easily:
- Contact information for your department/office/school/college on each page
- Summary of the department or organization
- Physical location of the office/s
- Phone, fax and box number for the main office/s
- A copyright notice (ex: Copyright © 2006 Syracuse University. All rights reserved.)
Using the SU templates
The official SU templates are available for use by colleges, departments and other units developing web sites. These templates meet the Syracuse University visual standards. They are an effective and easy way to start building your Web presence.
Fonts
The font-family specification for basic body type in the templates is: Verdana, Helvetica, Arial, sans-serif; If you wish to use serif fonts for larger font elements (such as titles) on your page, specify: 'Times New Roman', Georgia, serif.
Photography and artwork
Photography, illustrations and artwork are considered intellectual property. Any images used on the web must have the approval of the creator or be appropriately licensed. The SU photo archive contains images of the campus, students, and special events. The images are licensed for use on official SU Web sites.